Donna Ioanna started her career as a scout in 1997 when she discovered a young norwegian girl whom she entered into Elite model look competition.
In the final of this competition, Donna made friends and valuable contacts in the modelling business that last to this day.
It was in 2006 when Siri Tollerød became a top model (Siri was discovered by Donna in 2004 in a mall in Kristiansand) that Donna´s talent for scouting became clear.
Siri went on to figure on the covers of the world´s most prestigious fashion magazines such as VOGUE, HARPER´s BAZAAR, ELLE, MUSE, COVER and many more. She also has featured in campaigns for VALENTINO, ALBERTA FERRETTI, MIU MIU and many more.
She has walked the runway for the worlds largest brands and biggest designers such as CHANEL, DOLCE&GABBANA, FENDI, ALEXANDER MCQUEEN and LOUIS VUITON.
Donna then went on to discover Merethe Hopland from Bergen in Norway, who went on to the runway for CHANEL, FERRE, MAX MARA and ROBERTO CAVALLI. She has featured in ads for CHANEL, MAX MARA and been on the covers of magazines such as ELLE, MARIE CLAIRE and ID.
She is now a VICTORIAS SECRET model.
Frida Aasen is another top model Donna discovered in Kristiansand in 2011, and Frida had her catwalk debut in Milan walking for PRADA, then went on to Paris to do the LOUIS VUITTON show her first season.
Since then she has grazed the covers of DAZED AND CONFUSED, ELLE and featured in VOGUE on regular basis.
She is travelling non stop and has worked for H&M , DSQUARED, JUST CAVALLI, VICTORIA´s SECRET, and many more.
In august 2017 , Frida Aasen was confirmed to walk in the VICTORIA,S SECRET FASHION SHOW in SHANGHAI on november 20, to be broadcast worldwide on november 28. 2017. She also walked the show in 2018.
Donna is always looking for new talents, through courses, competitions, and street scouting.
New talent coming up this year is, Siri Lehland, Julia Rudby, and Maria Zachariassen.
Julia Rudby did the GUCCI show in Milan in feb 2018.
Donna was on last season of NORWAY´s NEXT TOP MODEL as a judge (with Siri as the host). And was seen again on TV2 Farmen Kjendis 2019. She is currently working on her own docu/reality series and makeup brand that will launch in 2019.
SCANDINAVIAN SUPERMODEL COMPETITION 2019