About Donna

Donna grew up in New York with a Greek father and a Norwegian mother. It is where she developped her love for fashion. After a lot of back and forth between Norway and the US, she finally move alone in Kristiansand at the age of 16.

Donna Ioanna learned photography and started her career as a scout in 1997 when she discovered a young norwegian girl whom she entered into an Elite model look competition.

In the final of this competition, Donna made friends and valuable contacts in the modelling business, like Roberto Lanzotti, that last to this day.

Donna then lived in Milano for 17 years. She spent her summer in Norway where she kept working as a scout.

Donna discovered Siri Tollerød in a mall in Kristiansand in 2004 and it is when Siri became a top model in 2006 that Donna´s talent for scouting became very clear.

Siri went on to figure on the covers of the world´s most prestigious fashion magazines such as VOGUE, HARPER´s BAZAAR, ELLE, MUSE and COVER. She has also featured in campaigns for VALENTINO, ALBERTA FERRETTI, MIU MIU and has walked the runway for the worlds largest brands and biggest designers such as CHANEL, DOLCE&GABBANA, FENDI, ALEXANDER MCQUEEN and LOUIS VUITON.

Donna then went on to discover Merethe Hopland from Bergen, Norway, who went on to the runway for CHANEL, FERRE, MAX MARA and ROBERTO CAVALLI. She was featured in ads for CHANEL, MAX MARA and has been on the covers of magazines such as ELLE, MARIE CLAIRE and ID.


She is now a VICTORIAS SECRET model.

Frida Aasen is another top model discovered by Donna in Kristiansand, in 2011. Frida had her catwalk debut in Milan walking for PRADA. She then went on to Paris to do the LOUIS VUITTON show on her first season.

Since then, she has grazed the covers of DAZED AND CONFUSED, ELLE and is featured in VOGUE on regular basis. She is travelling non stop and has worked for H&M , DSQUARED, JUST CAVALLI, VICTORIA´s SECRET, and many more.

In august 2017 , Frida Aasen was confirmed to walk in the VICTORIA’S SECRET FASHION SHOW in SHANGHAI on november 20, 2017. She also walked the show in 2018.

Donna is always looking for new talents, through courses, competitions, and street scouting.

Her new talents coming up this year are : Siri Lehland, Julia Rudby, and Maria Zachariassen (winner of Scandinavian Supermodel Competition 2016).

Julia Rudby did the GUCCI show in Milan in Feb. 2018.

Siri Lehland was featured on the front cover of Elle in August 2018.

Donna was on last season of NORWAY´s NEXT TOP MODEL as a judge (with Siri as the host). And was seen again on TV2 Farmen Kjendis 2019 and Torpet in 2020. 

Donna gives modelling courses on a regular basis and is  currently working on the next Scandinavian Supermodel Competition coming up in the summer 2020.

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